Swarthmore College

Personalized Gift Arrays Drive Revenue and Streamline Fundraising

"The $38,343 we raised through Arjuna’s services supported efforts like our Student Emergency Fund and the President’s Fund for Racial Justice."

- Fritz Ward, Director of Alumni & Parent Engagement Marketing at Swarthmore College

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Mission Impact

These new funds played an important role in supporting the Student Emergency Fund. These resources are focused on providing students with the financial assistance required to support them in serious times of need. The President’s Fund for Racial Justice was also endowed with resources to provide transformative racial justice. 


Swarthmore College experienced a 5.5% lift in giving in the first six months of utilizing ExactAsk.

During 2021, after considering various options, Swarthmore College elected to partner with Arjuna Solutions to pilot the ExactAsk A.I. Service in their direct mail fundraising campaigns. The adoption drastically reduced the amount of time Swarthmore invested in calculating gift array values, and the services made a material impact on fundraising success without changing Swarthmore’s existing business rules, systems, personnel, or fundraising practices.

Read the case study to discover how Swarthmore College achieved:

  • $38,343 increase in revenue in the first six months
  • $467,240 increase in Donor Lifetime Value
  • 5.5% lift in giving through their direct mail campaigns


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Taking the Guesswork out of Personalized Gift Array Values


“I would spend days creating ask amounts. During the past 12 years at Swarthmore… the time-consuming nature of the asks was one of the primary barriers to creating successful ask strings.”

Fritz Ward, Director of Alumni & Parent Engagement Marketing at Swarthmore College

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