Frequently Asked Questions

Everything you need to know to optimize lifetime donor giving.


I’m interested, how do I get started?

Great! We are excited to talk with you. Click on the “Talk to an expert” button at the top of the navigation bar and submit the form. We will schedule a meeting with you shortly to learn more about your fundraising practices and program goals. We will also provide you with an overview of Arjuna’s services and discuss the process for getting started with an ExactAsk pilot. There is nothing to deploy, no specialists to hire or software and hardware to purchase. Once the paperwork is signed, our customers begin using our services after one short discussion.

What does Arjuna do?
  • Arjuna Solutions is an artificial intelligence services company focused on optimizing nonprofit fundraising performance The firm provides patented Behavioral Economics Modeling AI Services (BEM-Ai) designed to improve giving levels while retaining donors and lowering the cost per dollar raised.  
  • The organization has been recognized nationally for its ethical use of AI in the pursuit of strengthening the financial foundation of the nonprofit sector.  Arjuna has influenced over $125M in charitable giving over the past few years. 
  • Arjuna does not require the use of Personally Identifiable Information with its modeling services, eliminating bias and seamlessly providing its highly secure, ethically soun services. 
  • The company’s BEM-Ai services are simple to adopt, and do not require any capital costs, technology deployment, licensing fees, set-up fees, or specialized hiring. 
  • Clients typically begin using Arjunas services within a few days, without disrupting existing fundraising practices, systems, or relationships with fundraising partners. 
  • Arjuna services can be applied to a wide variety of fundraising campaigns including Renewal, Lapsed, Special Appeal, and Acquisition. Arjuna supports solicitations executed through direct mail, email, online, SMS, or telemarketing channels.
  • The firm’s omni-channel services enable our clients to improve net proceeds by raising more money (12% average annual gain), while retaining donors, and lowering the cost per dollar raised (15%-20% annually). For every $1 invested, Arjuna clients typically realize a return of $2 or more, yielding ROIs of over 100%
How do you differ from other companies that talk about Artificial Intelligence?

Most A.I. is little more than automation or repetition of basic functions and not real learning. No one else leverages the power of Behavioral Economics with A.I. and machine learning to uncover the deep insights into your donor behavior. Our unique algorithms combine all of it and they precisely predict ask amounts for each unique donor in your database and improve your fundraising in real-time. We have proven asking the right amount increases lift in donor giving and decreases donor attrition.

How does Arjuna achieve such great results?

We bring together Behavioral Economic Modeling and real-time A.I. algorithms, unlike anyone else, to create personalized ask amounts that tell nonprofits exactly how much to ask from each unique donor. Arjuna’s patented algorithms learn from your donor’s behavior every single time you contact them.

These dynamically personalized gift arrays are retargeted and improve each time a new mailing or solicitation is mailed.  We have proven after delivering the right “ask amount” each time, you will experience an increase in giving while sustaining donor participation rates.

Our clients continue to renew our services and fuel their growth.

What is the net benefit of working with Arjuna?

Our patented algorithms allow you to treat every single donor with insights on giving behavior that are typically reserved for major donors. When you utilize Arjuna’s real-time behavioral economic modeling and A.I., you will uncover the giving behavior of each individual donor, providing you with the real-time insight on the precise amounts to ask at the moment the donor is solicited. We help you maximize the gift-giving potential of every single donor, individually and continuously improve it over time, reliably.

How much is it?

Our mission is to support nonprofits and optimize their fundraising so they can support their missions. We are designed to be a very cost-effective solution with simple pricing and no commitments. You simply purchase the number of decisions or gift arrays you need for your campaigns. We have proven over time that we can consistently deliver an average of over $2.00 for every $1.00 invested, providing a strong business case for using our A.I. services. Contact us today for a quick proposal.

Is there a long-term contract?

No long-term contracts. You simply purchase the number of decisions or gift arrays that you need for your campaign solicitations.

How long does it take to get started?

Once we have your data to feed into the algorithm, we can provide you with the gift arrays for your campaigns within a few days. We do it all quickly and efficiently, so you don’t have to train or disrupt your fundraising processes to start improving results. There are no startup costs and no software or systems to buy. We work with you and/or your marketing agency and we fit into your existing fundraising systems and campaign schedules.

Will it disrupt/delay my current production schedule?

No, we fit seamlessly into your existing processes and procedures, and we can work with any agency partners or printing houses involved in supporting your campaigns.

We already have a marketing agency- is that OK?

Absolutely. We work with all marketing agencies regularly, seamlessly adapting to your existing process, practices and procedures.

How long does it take to see results?

Our clients begin to see results after the first round, but it typically takes 3 rounds of solicitations with complete learning cycles for Arjuna’s A.I. to be fully optimized. Within 12 months, our clients see an 12% average lift in giving and this increases over time with continuous use.

Our nonprofit is unique- will it work for us?

Yes. Arjuna’s patented algorithms have been refined through hundreds of millions of gift array calculations. Our A.I. Services have consistently performed well across a variety of nonprofit organizations and higher education institutions.

What type of data do you need?

We need basic donor demographic, transaction history and any other interactive donor data you have available in-house, i.e. RSVP’s to events etc. In other words, we use the data you already have about your donors. While not necessary, we can also incorporate any additional donor-specific data fields that you acquire from third party organizations about your donors.

What type of campaigns does this work on?

Our services work on all types of solicitation campaigns for individual donors. We have worked with clients on their renewal, lapsed, deep lapsed, warm acquisition, cold acquisition, special appeals, additional gifts, newsletters etc. We work with all communications channels including direct mail, email and telemarketing.

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