Idaho Public Television

A.I. Drives New Contributions from Base and Increases Average Donation

"ExactAsk helped us realize there was additional revenue to be gained annually by leveraging our data more effectively... enabling $35,003 worth to be precise. Combine that with a 254% ROI and we can’t wait to incorporate ExactAsk into all of our campaigns."

- Teena Wright, Annual Giving Director, Idaho Public TV

Teena Wright-modified


Fundraising Impact

After a few months of including Arjuna’s optimized gift array values, IPTV was able to see clear results from their direct mail campaign. This experience proved that there was more value to be realized from their existing donor pool. The ExactAsk A.I. service was able to deliver these results while maintaining consistent or higher participation rates among donors solicited. 


Idaho Public TV realized a return of $3.54 for every $1 invested

The adoption of the ExactAsk A.I. Service significantly improved the fundraising IPTV received from their direct mail campaigns without changing their existing business rules, systems, personnel, or fundraising practices. 

Read the case study to discover how IPTV:

  • 59% increase in total net revenue, an additional $35,003 in donations
  • Realized an initial return of $3.54 for every $1 invested
  • Increased the average donation by $4.87 per solicitation



Taking the Guesswork out of Personalized Gift Array Values


"I continue to work with Arjuna Solutions on all of our direct mail campaigns and have consistently seen a higher ROI and an increase in donor lifetime value with each campaign...Working smarter, not harder."

Teena Wright, Annual Giving Director, Idaho Public TV

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