- Shannon McCracken, Board Member, Charity Navigator
Since the case study was completed, Charity Navigator has expanded Arjuna's services into over 20 campaigns including Renewal, Active and Lapsed campaigns. To date, these A.I. services have helped raise over $500,000 for Charity Navigator.
By incorporating Arjuna's ExactAsk A.I. Service into their direct response campaigns, Charity Navigator increased the average gift level per donor while simultaneously increasing participation rates. By simply knowing the right amount to ask of each individual donor, Charity Navigator was able to engage with their donors at the most optimal amount and return the highest value over time from their donors.
Read the case study to discover how Charity Navigator achieved:
$23,410 increase in donations in warm acquisition campaigns
23% increase in donor response rate
"Taking on something as daunting as A.I. and saying that you’re going to apply that to your year-end fundraising was something they [Charity Navigator] were not confident they could handle alone."
- Shannon McCracken, Board Member, Charity Navigator